TOURISM DEVELOPMENT COMPANY OF TRINIDAD & TOBAGO APPOINTS FLEISHMAN-HILLARD AS RETAINED PR AGENCY

The Tourism Development Company (TDC) of Trinidad & Tobago has appointed Fleishman-Hillard’s dedicated Travel & Tourism Division (FH) to drive PR activity in the UK & Ireland from September 1, 2007.

The FH team has been briefed to implement a media relations programme supported by trade and consumer campaigns. Projects will include publicising the current ‘Take Time Out’ trade campaign and maximising media opportunities from the legendary Trinidad & Tobago stand at World Travel Market, 12-15 November 2007. FH will also be working with the TDC to publicise the extensive annual calendar of events that take place on the islands, including Carnival 2008 on Trinidad and The Tobago Jazz Festival.

Through an integrated and strategic communications programme FH will help the TDC to position the islands of Trinidad & Tobago as ‘The True Caribbean’. Part of this strategy will include hosting an extensive visiting journalist programme.

Nova Alexander, Manager (UK, Ireland, Benelux & Nordic) Tourism Development Company of Trinidad & Tobago, commented: “The islands of Trinidad & Tobago offer a diverse and truly Caribbean holiday proposition which FH's extensive destination PR experience will help us to effectively communicate to the media and, in turn, our target audiences.”